How can you make brand names that are more interesting and evocative? Use emotional benefits to inform your brainstorming, as I describe in this #tellthetruths video. The idea here is that you want to think about the emotions, desired feelings and attributes that you’re going for, and then think about which words evoke those desired responses.
Naming Using Emotional Benefits
We see it all around us, and there’s no reason you can’t try it, too. That’s how we end up with brand names like Jaguar or Nest. Check it out and let me know what you think, and please share the brand names that you love! #brandtrue #brandnaming #captioned
This video originally appeared in LinkedIn
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