We often talk about names that are fun to say, and it’s not too hard to recognize when a name falls into that category. But describing what makes this so is a little harder.
In this “tell the truths” video, Rebeca takes you through some elements that make names more fun.
We’re here to debunk one of the most common stories about naming that you hear running around out here on lying, little feet. It’s the famous story of the Chevy Nova’s name and it’s FALSE!
Step right up to learn what to do! We share because we care! Okay, what we really want is for you to learn what NOT to do by hearing this case study of a truly muddled brand strategy leading to a spectacularly unhelpful brand name.
I often write here about how beneficial it is for brands to take authentic, strong stances. And I’ve got an incredible new case in point to share with you guys!
Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
Have you ever wondered why different brands doing the same thing are sometimes owned by the same parent company? It’s all about a portfolio strategy that allows them to serve the whole market better with multiple brands.
We seem to be living in the era of brand collaborations and at BrandTrue, sometimes we get the impression that the people behind them are thinking, “the weirder, the better.”
Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
There are lots of good reasons for brands to niche down to increase their appeal with a smaller, perhaps more committed group of people. what’s paradoxical is that sometimes that niching down ladders right back up again to create unique value for larger audiences.
