Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
Descriptive Names
As with all things in naming, and maybe all things in life, it depends!
If there’s a strategic reason that makes sense to ground an offering in its category, and a low likelihood of expanding beyond that category, then a descriptive name might be the ticket. Check out this very short #tellthetruthsvideo for more.
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue. And what I want to talk about today are descriptive names. Are they a good idea? There’s a brilliant naming guy named Steve Manning that I follow. And he actually has an interesting take on this. He says that you can use descriptive names that describe what the product or service is successfully for products, but not so much for brands.
Because he feels that brands will pretty much always show up in a context that tells you what they do. So you don’t need the name to tell what you do. I think he has some valid points but I don’t entirely agree. If I did, I wouldn’t have named my branding and naming company, BrandTrue. I think that strategy comes first and foremost and I wanted my name to indicate what it does even though even though I knew that that made it less distinctive. So it’s, it’s complicated. All the best things are complicated. I’m curious what you guys think. Descriptive names or not? I’d love to have your opinion. Thanks. Bye!
