How Is Having A Mediocre Brand Name Just Throwing Away Your Shot? A mediocre brand name is a lost opportunity to communicate something meaningful about your brand or connect with your audience on an emotional level.
Don’t Throw Away Your Shot
Sure, SOME brands get away with having lousy brand names, but it’s a squandered opportunity.
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue. And today what I want to talk about is how people sometimes don’t realize that having a just okay name, a brand name that doesn’t work that hard for you, it’s throwing away your shot.
What it reminded me of the other day was it’s like these Super Bowl ads. Generally speaking, the Super Bowl ads are very, very entertaining, right? They’re really expensive and very entertaining, but they’re not always particularly effective. And as someone in the industry, I lose my mind thinking, “How many millions of dollars did you just spend?” And, “No one is going to remember that ad or they’re going to say it was cute, but not remember it was you.” You can do it, but why would you?
And so likewise, when you have a name that isn’t transparently communicating something about your brand, that isn’t helping you to connect with your audience, it’s like spending $5 million on a Super Bowl ad that doesn’t work. Don’t throw away your shot. That’s what I think. Let me know what you think. Bye.
