I want to encourage you to think ahead, maybe even way, way ahead, when you’re naming products or services. If you have any dreams of line extensions down the road, then please give extra points to name options that work better in a “family” of names, like apple’s i-names!
All In The Family
All other things being equal, you might as well NOT paint yourself into a strategic corner!
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
TRANSCRIPT:
– Hey guys, it’s Rebeca with BrandTrue. And this video is called “All in the Family,” ’cause it’s all about naming families. I talk about naming families a fair amount when I talk about brand naming. My clients hear about this, and sometimes we talk about nomenclature, which is kind of like a naming system. But this is a slightly different angle.
I want to make sure that you guys are thinking about naming families earlier on, meaning if you have a product that you need to name, an easy thing to do is to just think about the best name for that product. But if you have any aspiration, any runway, any possibility that that product could lead to more, got some line extensions in your back pocket, it could be that when you’re choosing names for that product, some names will actually be better because they’re going to lend themselves better to being a whole family.
So when I say family names, I mean think McDonald’s McRib and McThis and McFish and McThat and McFlurry. I mean, they even have the Mc on the milkshake and the hamburgers. Crazy, right? Or think Apple, such a good example of it, the i-this and the i-that. If you are not focused on the fact that you may need that runway later, you might lose an opportunity to set yourself up for that kind of growth and that kind of family. So I guess what I’m saying is think ahead. It always pays to think ahead. Let me know what you think. Bye!
