Happy Halloween! Are there brand names that go with the spooky season? Oh, you betcha!
Check out this #tellthetruths video for some of my favorite examples, then please add your own.
#brandtrue #naming #brandnaming #captioned
Portmanteau-ber: Instacart
Portmanteau-ber continues with this #tellthetruths video about a common brand name that you probably know, maybe even use.
Do you have any portmanteau names you love? Please share them with me!
Portmanteau-ber: Febreze
Continuing with this month’s theme of Portmanteau-ber, just a quick hashtag#tellthetruths video about one of the biggest, most successful portmanteau brand names out there: Febreze. Check it out, then let me know your take on it. Is it a breeze of fresh naming air or fake and overly perfumed?
It’s not October. It’s Portmanteau-ber!
As promised, this month we’ll be focusing on brand names that are made using a portmanteau construction, or two words being smooshed together. It’s a great strategy for finding fresh, trademarkable names that still carry a lot of relevant meaning.
Check out this #tellthetruths video to hear more about this strategy and some fun, tech examples.
#brandtrue #naming #brandnaming #captioned
It’s Not a Platform. It’s a Conversation
Too many of us treat social like a megaphone, not a conversation.
In this #tellthetruths video, I unpack why it’s not enough for brands to establish monologues with a comment section—and why real connection happens when you invite true dialogue with the people you’re engaged with.
Because on social (and in life), it’s not the pickup line that wins people over. It’s the conversation that follows.
Portmanteau-Ber Is Coming!
October? Never heard of her. Around here, next month is officially Portmanteau-ber.
In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there.
Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.
The Internet Killed The Overlap
The legal standard for overlapping brand names has always been about whether the average consumer would get confused. That’s how we ended up with both soap and chocolate called “Dove.”
But in today’s online world, everything can get tangled. In this #tellthetruths video I unpack why—and I’d love to hear your take.
Does This Name Suck: Bluesky
Some names feel heavy. Others feel like a breath of fresh air.
In this week’s #DoesThisNameSuck video, I take a look at Bluesky—a name that’s expansive, uplifting, and proof that there are still plenty of great ideas left in the naming universe.
The New Shop Window
The shop window isn’t always on Main Street anymore.
In this #tellthetruths video, I talk about how “location, location, location” now means choosing the right social platform for your audience—and showing up when they’re most open to hearing from you.
It’s the same rule as brick-and-mortar: if you’re not where your people are, you’re not really in business.
