Are you addicted to DSW’s low prices on shoes? Do you think the name stands for Discount Shoe Warehouse?
Does This Name Suck? DSW
On our latest #tellthetruths video Rebeca dissects whether the name DSW sucks. Check it out, then let us know what YOU think.
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey guys, it’s Rebeca, your naming fairy godmother, wanting to do another one of our, “Does This Name Suck?” videos that we all enjoy so much. This time we’re going take apart DSW. It’s a shoe retailer. It stands for Designer Shoe Warehouse. And if you’re familiar with these videos, you know how much I do not like an acronym name.
So, does this name suck? It’s pretty mediocre. I like to shop there, don’t get me wrong. But as a name? Not so great. Let’s put it through our filter. T: is it a Transparent communication? Well, if you say “designer shoe warehouse,” it is. And I do think people know that. But still, the signs everywhere say DSW. Meaningless. So no, eh on the T. Real? Is it authentically connecting in some way to the brand story, to emotion? Again, since it shows up as DSW, no, they don’t get that one either. Then, is it Unique? Yeah, I guess, but… And then, is it Engaging? Not at all. So as you can see, like to shop there, wish they had a better name. What do you think? Let me know. Bye!
