It’s true that higher risk often leads to higher reward… except in the case of naming. Please, please, for the love of all that is good, don’t be risky with your brand names. Before moving forward make sure that the name you’re pursuing is legally available to you.
Stay Safe People
Check out this #tellthetruths video for our take on this. Have you ever been burned?
This video originally appeared in LinkedIn
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Battle of the Brands: Kroger vs. Piggly Wiggly
TRANSCRIPT:
– Hey guys, this video is called “Stay Safe, People,” because that’s what I want you to do. In business we talk about higher risk for higher reward. There’s one place where that’s not true at all, and that’s naming. You really want to be careful and make sure that your name is available to you, because the last thing you want to do is get a cease and desist letter.
We recently did a delightful project for a delightful client. We were happy to be there, we think that they’re ending up in a better place, but they were renaming a brand because of a cease and desist letter, and it was kind of heartbreaking to them, and there were some, you know, 20 years of built up equity that they had to walk away from.
I think we’ve made lemonade out of this situation, but it really reminded us that we wanted to tell you guys, don’t be risky, don’t mess around. Think about working with professional namers. If not that, definitely don’t skip, skimp on hiring a trademark lawyer, all right. It’s the right thing to do. Let me know what you think. Thanks. Bye!
