Authentic branding means you HAVE brand values and then that you LIVE those brand values in a true and meaningful way, every day.
Ben & Jerry’s Issued A Powerful Statement
Then, when there’s a crisis, you step up in a way that’s more than just window dressing that swaps your June posturing with rainbows for your June posturing with black squares. Ben & Jerry’s is the real deal. Always has been. Always will be!