Clients often worry that they can’t use a name if someone else has it. While we love to have unique names whenever possible, it’s not necessarily the kiss of death if someone else is using the word you want for your brand.
Does Your Name Have To Be Unique?
Think Dove Chocolates and Dove personal care products. There are just a lot of critical questions you have to ask yourself before proceeding.
This video originally appeared in LinkedIn
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The Beautiful Challenge of Naming
