Niching down can allow you to serve an underserved market. That’s what I explore in this second video in my “Don’t Do All The Things” series.
Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
Don’t Do All The Things: Part 1
Niching Down Helps Your Business Stand Out
The Deep Truths You & Your Brand Need To Say
