One of my favorite non-brand topics to talk about with you all is what I lovingly call “hate mail.” Not the angry kind. The kind we all seem to be getting more of, more aggressively, and in increasingly creative forms.
Still Getting Hate Mail
In this #tellthetruths video, I share two new spam tactics that have crossed from annoying into downright unhinged, and I’m curious whether you’re seeing them too.
This video originally appeared in LinkedIn.
If you enjoyed this video, also check out:
The Opposite of Love Isn’t Hate
TRANSCRIPT:
Hey guys, it’s Rebeca Arbona with BrandTrue. And one of the things that isn’t about branding, or brand strategy, or naming that I talk about, and you guys love it, we love to hate it together, is what I call “hate mail.”
Hate mail, in my mind, is not somebody writing to me with hate. It’s the mail we hate to get, which is these emails, either through LinkedIn or regular emails, that come in that are just spamming us, and they’re hideous. And it’s been interesting. I keep talking about them with you guys because their tactics morph.
So I’ve got two new tactics that are just reprehensible, okay? The first one is that it used to make them go away when you hit unsubscribe. It used to be that it was like garlic, that it could just repel them, but now the spam vampires are not fended off. I hit unsubscribe and I still hear from them. What the actual fork? Not good!
The second thing is they’ve started to kind of like, what’s the word, gaslight me. That I’m getting emails from me, Rebeca Arbona, as the sender that are not from me, obviously, that are these, “Hey, do you want more hot leads in your inbox?” Like, how disgusting is that?
So anyway, have you seen these two? Are you seeing anything else that we should talk about? And the last thing I’ll say about hate mail is at least they’ve stopped with another one that I hated, where someone would send you an email and then like 12 hours later you’d get one, “Following up on my colleague’s email.” I think we all hated that one so much that it never worked because I don’t see that one anymore. Let me know what you think about hate mail. Bye!
