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The “Hate Mail” Never Stops

We love talking about annoying, unsolicited mail and you love to hate it with us. This time, Rebeca shares a #tellthetruths video about a new, horrible technique they're using that we've dubbed the 1-2 punch.

The "Hate Mail" Never Stops

October 9, 2023 By Rebeca Arbona

We love talking about annoying, unsolicited mail and you love to hate it with us. This time, Rebeca shares a #tellthetruths video about a new, horrible technique they’re using that we’ve dubbed the 1-2 punch.

The “Hate Mail” Never Stops

Have you seen this?

This video originally appeared in LinkedIn

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TRANSCRIPT:

Hey guys, it’s Rebeca with BrandTrue and we’re going to come back to my favorite topic of hate mail. No, not mail from people who hate us. Mail we hate to receive. We’ve talked about it before, those unsolicited emails clogging up your inbox saying, you know, “Buy from me. Buy from me.”

There’s a new technique that started from one day to the next and I get them all the time now. Have you seen this… what I call the 1-2 punch? So you get an email from, I don’t know what, Carrie, saying, “Hey, I just think you’d be perfect for us, so I’m going to introduce you to my colleague, Stephanie.” And then like three hours later, “Hey, I’m just following up on my colleague Carrie’s, email.” It’s horrible. It’s so insincere. It’s twice as much email, like somehow 2 complete strangers bugging you is going to get past your defenses more than 1 because they know each other? I don’t care. But the best thing about this is… I already knew I was going to talk to you guys about it when it first started and then just, you know, wasn’t getting around to it. One day I got the 2 part of the 1-2 punch and the number 1 never even came through. So it was just an email saying, “Hey, my colleague already reached out to you” and it was like just so infuriating, as they always are. So let me know, have you seen the 1-2 punch and does it make you as crazy as it makes me? Let me know.

 

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Filed Under: Brand Strategy, Business Strategy

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