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Strategy Session Tip

Here's another strategy session tip that might help you out the next time you need to facilitate a meeting of this kind. Of course, we always want to make people feel as comfortable as possible. But there's some discomfort that's actually a good idea in this kind of setting.

Strategy Session Tip

August 15, 2019 By Rebeca Arbona

Here’s another strategy session tip that might help you out the next time you need to facilitate a meeting. Of course, we always want to make people feel as comfortable as possible. But there’s some discomfort that’s actually a good idea in this kind of setting.

Getting Comfortably Uncomfortable

Just like there’s a difference between a relaxing stroll in the park and a challenging hike, a strategy session typically has some meaningful outcomes you want to get to. So it’s okay to break a sweat! When I say discomfort I’m referring to things like working under time pressure or having a little creative license in presenting a team’s work. Some people are troubled by ambiguity or not being able to perfect their work, and that’s a shame, but smoothing out every rough edge doesn’t make for a better session. The most important thing is that the discomfort is shared by all participants.

 

This video originally appeared on LinkedIn

 

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Filed Under: Authentic Brands, Brand Differentiation, Brand Strategy

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