How do YOU define what a brand is? There are lots of people talking about it, but I seldom feel they get it right!
The Definition of A Brand:
In this video, I discuss a great quote on brands by Lisa Gansky and also share a definition of brand that I’ve developed. “A brand is a voice and a product is a souvenir.” — Lisa Gansky “A brand is a relationship that creates an expectation.” — me
This video originally appeared on LinkedIn
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