At the risk of oversimplifying things… it can be very simple. When undertaking a big branding project the complexity of the task can be overwhelming.
What Don’t You Know?
We’ve found it helps our clients achieve clarity to start with two critical questions. One of them is “what don’t you know?”
This video originally appeared in LinkedIn
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TRANSCRIPT:
– Hey, guys, here’s a thought that I wanted to share with you: When embarking on a brand strategy, any kind of, sort of like rethinking things, blowing things up, itt can be so daunting to know “where do we begin?” And I have two questions that are really great to ask yourself at the start of that kind of strategic exercise. The first is, “what do we know?” Our assumptions going in, take a really hard look at them and make sure they’re all still true, because usually those are the things, the gospel behind the brand, that no one ever looks at.
But if things are shaky enough that you’re taking a good, hard look at the brand, it could be that you need to go turn over those rocks and see what’s wriggling underneath, right? Like really examine those assumptions. So that’s the first really big question. And then the second one is, “what do we not know?” We go in there, all focused on what we know. Where are those chinks in our knowledge that could be the source of the problem? I mean, there’s a million things that you would consider on a project like that. But I think that those two starting points have been really powerful for our clients to start to understand what direction to move in. Let me know what you think. I always love hearing from you. Bye!
