Do you know how to tell your brand’s story? What makes a piece of communication a story, anyway? Here are some pointers. Storytelling is a really hot topic in branding these days. Many practitioners have developed helpful frameworks and trainings (myself included) and some of these can get pretty nuanced and complex. But I always try to keep things simple.
What Makes A Brand Story A Story?
In this tellthetruths video, I share some very basic pointers to get you started so that you can go from listing facts or rattling off your brand’s benefits to crafting a story that helps people connect.
This video originally appeared on LinkedIn
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