• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Brand True

BrandTrue

Brand Strategy | Differentiation | Naming

  • About
  • Services
    • Brand Different
    • Brand Naming
    • Strategy Sessions
    • Brand Therapy
  • Tell The Truths
  • Case Studies
  • Contact

What Makes A Sports Team Name Major League?

What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it's a clever play on words that delivers local history or a sense of place.

What Makes A Sports Team Name Major League?

November 22, 2023 By Rebeca Arbona

This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.

What Makes A Sports Team Name Major League?

 

The examples are so much fun and we cannot wait to hear yours!

This video originally appeared in LinkedIn.

 

If you enjoyed this video, check out:

Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop

How To Completely Screw Up a Brand Name

Battle of the Brands: DOVE ZERO vs. NATIVE

 

TRANSCRIPT:

Hey guys, it’s Rebeca with BrandTrue, and I want to talk about Minor League names and what makes a Minor League sports team name major. What makes it great? I think that when a team name has a sense of place, is when it’s most wonderful, for Major League names as well as Minor League.

I mean, the Baltimore Ravens, they’re talking about the heritage of Edgar Allen Poe being from Baltimore with his famous poem, “The Raven.” The 49ers, they’re because of the gold rush in 1849, like they’re rooted in a sense of place, and Minor League baseball teams are so good at this.

There’s so many wonderful, there’s the Hartford Yard Goats. It has something to do with like rail yards. And here in Ohio, we have the Akron RubberDucks, because Akron was a center for the rubber industry. And wait, there was one more in my notes, the Brooklyn Cyclones, because Coney Island is there, in Brooklyn with the famous Cyclone roller coaster. I love this kind of creativity and rooting in a sense of place.

I think if you think about what Minor League teams are all about, they are about bringing communities together. And so to embody that in the name is just awesome. I would love to hear what Minor League is near you that has a wonderful name. Give me the examples. Let me know. Bye!

Like it? Share it!

Filed Under: Authentic Brands, Brand Story, Naming

BrandTrue is trusted by brands like these (and yours!)

Footer

Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

  • LinkedIn
  • Twitter
  • Facebook

Contact

Feel free to drop us a note or call to say hello.

We’re always interested in meeting new people and any excuse to grab a coffee and chat.

T: (513) 604-9729

Menu

About
Brand Different
Brand Naming
Strategy Sessions
Brand Therapy
Contact

Let’s be friends!

Drop your email and get a free copy of our guide: How to harness the truths that crush your competition

  • This field is for validation purposes and should be left unchanged.

© 2025 BrandTrue. All rights reserved.