How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
Adding Power to Your Name
Check out this quick #tellthetruths video to learn more.
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Does Your Name Have To Be Unique?
Transcript:
Hey guys, it’s Rebeca with BrandTrue. Today, I want talk about a way that you can add power to names, particularly product names. So, typically, a product name has two parts. It’s got the brand name and then, it’s got a generic descriptor, something that tells you what it is that’s being sold and you typically don’t own that or trademark it or anything. So, for example, tide is a laundry detergent, but what we’ve been doing a lot at BrandTrue with our clients is when they’re coming into a category with something that’s differentiated, that’s a new way of competing in that category, we can mess with that descriptor and we can make it work harder for us. We could… I can’t talk about all the examples that are in my mind. If, for example, or a different kind of laundry detergent, and enzymatic laundry detergent. What if you called it that, instead of just laundry detergent. It sets it apart and gives you a lot more meaning. Competitors might follow you and use it, because you don’t own that part, but it’s still worth doing.
