Today’s Battle of the Brands is a showdown between two toy car classics, and I’m not pretending this one’s close.
Battle Of The Brands: Matchbox vs. Hot Wheels
When it comes to aspiration, scale, and fantasy, Hot Wheels and Matchbox are playing very different games. One feels like a miniature of the real world. The other feels like a promise of the one you’re racing toward. Check out this #tellthetruths video, then please weigh in. I especially want to hear from anyone that preferred Matchbox cars as a child, if you’re out there. (I don’t think you are!)
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue, and we’re going to do a Battle of the Brands about toy car brands. We’re going to pit Hot Wheels against Matchbox. And I don’t need to be coy about it, Hot Wheels kicks butt of Matchbox because it’s right there, I mean, as named. Matchbox is the teeny little car that’s a toy fitting inside a tiny little container. Hot Wheels is a fantasy of being a grownup with a fabulous car. There’s no comparison, you know?
So, I think that the scale of it is just different. If you’re an adult looking in, the fact that they’re cute little cars might be appealing, but as a child, it’s not what you’re aspiring to. You’re not aspiring to have a miniature. So, that’s what I think. I think that Matchbox are parked politely and Hot Wheels are tearing down the street burning rubber. Let me know what you think. Thanks. Bye!
