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Ben & Jerry’s: Stone Cold Good Names

I'm posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry's.

Ben & Jerry's: Stone Cold Good Names

April 27, 2020 By Rebeca Arbona

Are you ready to think about something other than COVID-19? I know I am, but to be brutally honest, I’ve been hesitant to change the topic and seem callous or uncaring. Is it too soon?

Ben & Jerry’s: Stone Cold Good Names

Well, anyway, here goes!! I’m posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry’s. I figure lots of us are eating too much ice cream while binge-watching Netflix…

 

 

This video originally appeared in LinkedIn

 

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Filed Under: Authentic Brands, Brand Strategy, Naming

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