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Break The Script & Say Something Real

Break the script! Both as people and as brands we tend to follow a script that gets in the way of real, authentic conversation. Check out this video where I share a tip for breaking that "hi, how are ya" script to actually see and hear each other. People need to do it to truly connect with each other. Brands need to do it, too.

Break The Script

September 19, 2019 By Rebeca Arbona

Break the script! Both as people and as brands we tend to follow a script that gets in the way of real, authentic conversation.

Break The Script & Say Something Real

Check out this video where I share a tip for breaking that “hi, how are ya” script to actually see and hear each other. People need to do it to truly connect with each other. Brands need to do it, too.

This video originally appeared in LinkedIn

 

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Filed Under: Authentic Brands, Brand Differentiation, Brand Story

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BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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