Why is knowing where your wine, or even beer or scotch, comes from so important? People claim it has to do with the taste. But we think there’s something more to it — around how we’re amassing knowledge to build our own identities.
Hotbed Of Creativity
Which category has the most creative brand names? I’d be hard-pressed to pick one, but some particularly lend themselves to creativity and humor!
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
Tesla
It’s time to talk about the branding enigma of Tesla. We’ve finally formed a theory as to why things are working so well for the brand, despite some major inconsistencies.
It Just Feels Right
Sometimes a name “just feels right” in the mouth. Why is that? Check out the #tellthetruths video below for an explanation of how that works.
Far Future Trends
What do you know about the future your brand must navigate? Our advice to you is to swim in the in-betweens! We’ve been doing a lot of “far future” trends work recently at BrandTrue, which has a focus on what might happen five years out and further.
Bad Beer Is Good
When is a bad beer just good business? Check out this #tellthetruths video to see how Fat Tire made a bold move that we think is powerful AND BrandTrue.
Who The Hell Is Angi?
Who the hell is Angi? Check out this #tellthetruths video to learn about a recent brand name change. Angie’s List is now Angi. Was it a good idea? Oh, hell yes!
Does This Name Suck? No!
Does the brand name “Halo Top” suck? What do you think? We think it does a decent job of describing the consumer mindstate when they’re going for a lower fat, lower sugar ice cream. Ice cream is all about indulgence, but Halo Top lets you still be good, maybe even a little angel, while you partake. And that’s not bad!
