A high-level overview of how we suss out what we think is likely to happen in the future for our clients.
Does This Name Suck? Nope!
We love the way this name sets up what the product is and we also share some interesting insights on how a very specific name, which can be super helpful in the beginning, becomes a liability when a company succeeds wildly.
Saying “Pureblood” Is Not Always a Great Look
Purosangue: Is This Brand Name Racist? Check out this #tellthetruths video about the name Ferrari has given their new SUV model. We get where they’re coming from, but the concept of “pure blood” when applied to a human just gives us the heebie jeebies.
A Map Is More Helpful Than A Photograph
But this #tellthetruths video isn’t REALLY about maps and photographs, it’s about brand strategy and simplifying concepts enough so that they’re useful. In the realm of Brand Strategy we sometimes get carried away and forget that we can say more by saying less.
Does This Name Suck? Not At All!
We’re very fond of Hello, a brand of oral care products, and the reason is as simple as it having the friendliest name ever!
Does This Name Suck? Oh Ya!
Does This Name Suck? RUSTY BUCKET – Rebeca really leaned into ripping apart the name of this fast casual dining chain. These are not words that go well with food! Check it out to see a vicious takedown!
You Probably Shouldn’t Name Your Brand After Yourself
The bottom line is that you should use your own name as a brand name only if it confers some strategic advantage to the brand.
No Name Is Perfect
Even the best of names have their issues. There are always pros and cons and the cons can make it difficult for people to fall in love with a great name. In our practice we always share what we love about a name AND the issues.
The Story Behind Angel’s Envy
We love nothing better than a name that tees up a great brand backstory. We admire this poetic brand name because it reinforces the brand’s story about their point of difference in a really charming way.
