Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…
Do Rename Your Brand
In last week’s #tellthetruths video we talked about the reasons why changing your brand’s name can be a bad idea. But we all know that it’s often a good idea, too. It all depends on the business problem you’re trying to address.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
Ben & Jerry’s: Stone Cold Good Names
How To Make Brand Names More Memorable
