BrandTrue Weighs In On Crackle — Does This Brand Name Suck?
Does This Brand Name Suck? CRACKLE
You’ll just have to watch this #tellthetruths video to find out which way I take the analysis of this brand name for a streaming service. Does it suck or does it stand out and do its job?
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey guys, it’s Rebeca Arbona with BrandTrue. And, today we’re going to do a, “Does This Name Suck?” around CRACKLE, which is a streaming service. And, I’ll just get right into it. Let’s look at our BrandTrue kind of analysis, our little checklist, T-R-U-E.
So, the first thing we ask is T, is this a Transparent communication of what’s on offer? And, I would say, for a streaming service to be called CRACKLE is not really transparent. I don’t think that you’re getting any kind of communication of what you’re gonna get, or, maybe metaphorically, how you’re going to feel. It’s interesting, it crackles, but, no, no, that’s not really…
Okay, so the next one, is it Real? Is there some authenticity that’s being communicated about what you get or how it makes you feel? Maybe, like I said, the crackle. I think, I’m torturing it a little bit by saying that, you know, what you’re looking at when you look at a streaming service is electrons dancing. It’s crackling with energy, but no, no, not really.
So, here we go, to Unique. I give it a lot of points for being unique. I think that there’s… streaming services are SO important in modern life and so many of the names are so on top of each other. I can think of six or seven names that all are, “something, plus.” Disney+, Apple TV+, ESPN+, seriously, there’s way more of them. So, the fact that it’s not a, “plus,” the fact that it’s pretty different in its category, I give a lot to CRACKLE for that.
And then, Engaging, E, I think that they get a lot of credit for that as well. It’s such a great, energetic, crackling, I don’t know what other word to use, name. And, also, it’s what I call a thick communication. When you hear, “CRACKLE,” there’s a visual associated with it, you know, dancing electricity. And there’s even a sound associated with it. And, when names have thick content like that, it actually makes it much easier for you to remember them, which I think is really important, in every case. Definitely important for them, for the streaming service. So, does this name suck? It does not! It’s a pretty good name. That’s what I think. Let me know what you think. Bye!
