You’ll have to watch this #tellthetruths video to see what Rebeca decides after her TRUE name analysis.
Does This Name Suck? SPRITE
We can say this, it’s way better than Sierra Mist’s new name, Starry!
This video originally appeared in LinkedIn
If you liked this video, check out?
Does This Name Suck? PRETTY UGLY
TRANSCRIPT:
Hey guys, it’s Rebeca. I want to do a “Does This Name Suck?” on the soft drink brand Sprite. I happen to really like this brand but there’s some issues because the thing that they were using the name for, this idea of like a little spirit, a sprite, I think is maybe gone from our consciousness because the soft drink has been around for so long. So I wonder if it still works as a branded communication.
So let’s take a look at the framework. The first thing is, is it a Transparent communication? Is it telling us what’s on offer? Not at all. It’s an evocative name. It’s not descriptive. It’s not like, you know, calling a soft drink Coca-Cola that has cocaine in it . There’s nothing straightforward. That’s okay. But no, it does not get a check on the T. For the Really Reals, the R of our model… I don’t think so. I don’t think there’s anything there that we’re leaning into. So that leaves us… we’ve really got just two things. Is it Unique? I think it IS unique. And the last one is, is it Engaging? I think that it was more engaging when people heard Sprite and thought more about a spritely little spirit. But I think even so, there is a sort of fun and energetic name and they’ve tried to activate it with things like, “I love the Sprite in you” in their tagline at one point.
So I think that it’s right on the bubble, like some of these names are. But I think it does end up on the end of charming and engaging. I think it is a good brand name. Given that it’s on the bubble, I would really love to hear what you guys think. Let me know. Thanks. Bye!
