People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Doggy Parton: Yet Another Reason We Love Dolly
Check out this #tellthetruths video for more details on the most richly ludicrous thing we’ve seen in a long, long time! Then please, for the love of chihuahuas in wigs, please tell us what you think about this!
This video originally appeared in LinkedIn
Should You Name Brands After People?
Pissing People Off Is NOT Good Branding!
TRANSCRIPT:
Okay guys, it’s Rebeca with BrandTrue. I’m so excited to share this video with you. It’s a branding video, it’s a naming video, it’s about a legend. It’s about Dolly Parton, and a new brand that she has launched called Doggy Parton. So first I will say, like who doesn’t love Dolly Parton, right? NOW!
But I’m old enough to remember she was like the butt of some jokes when I was younger. You know, she was seen as maybe a dumb blonde, seen as just a country western star, is what we called it then, and not as the cultural icon that she is now. And she’s really known for her kindness, her philanthropic activities are incredible. She’s also really known for her authenticity, like people love her because she doesn’t take herself too seriously. And that’s what’s at play with this brand.
Doggy Parton is a line of wigs and clothes for small doll, yes, small, excuse me, dogs. Yes, a blonde wig for your chihuahua, and like a gingham shirt, like all these outfits. It’s hilarious. There’s denim of course. And the hero piece is this performance dress with little fake hands, and sequins, and a little guitar, and cleavage. I shit you not. It’s like ridiculous. It’s ridiculous! And for her to be like, “Yeah, let’s do this thing” is so Dolly. It’s amazing! That is such great branding. And just like what a fun human being, right? Let me know what you think of this brand. Bye!
