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How To Make Your Brand Names More Memorable
Check out this #tellthetruths video in which we share many of the tricks we use to make names that really stand out because people remember them.
This video originally appeared in LinkedIn
If you liked this video, check out:
The Beautiful Challenge of Naming
Naming Using Emotional Benefits
Naming Tradeoffs: Choosing The Best Option
TRANSCRIPT:
Hey guys, it’s Rebeca Arbona with BrandTrue, and today I want to talk to you about one way that you can make names more memorable, and that’s through what we call thick communications. So, I love names that have some kind of cleverness to them, puns. But it’s not simply because I enjoy them, although I do, it’s also because of that idea of thick communications.
Thick communications is when you’re giving the brain more and more and more layers to hold onto. Memory is like Velcro. One little plastic hook and one little fiber aren’t gonna hold anything, but Velcro works because there’s lots of them, right?
Well, your brain is like that too. When a name has a pun in it, it’s like more hooks. When a name has something visual, if the name is, of course now I can’t think of an example, Pink Elephant, and you see a pink elephant in your mind when you hear it, then, oh, Drunk Elephant, the skincare line. That’s a better example. That’s where I should have gone. That visual content, even if you’re only hearing or reading words, it’s still firing more neurons in your brain, more Velcro hooks, right?
And so, so we do this a lot of different ways. Puns is one way. Visual content is another way. Any kind of cleverness or jokiness. Oh, also if it rhymes. If there’s alliteration. Believe it or not, Bed Bath & Beyond, it’s more memorable because it’s a thicker communication because of all those B’s. And, so, anytime that you can think of ways to have a name be more than just Joan’s Shoe Repair, but having thickness, having layers, it’s going to help you with memorability. And that’s always a good thing when it comes to a brand name. So, that’s what I think. Let me know what you think. Bye!
