Have you ever wondered how it is that Kraft Macaroni & Cheese endures while other colorful, “Frankenfood” brands of its era like Velveeta, Jello and Tang have fallen by the wayside? The answer is a little crazy but it’s simple. Macaroni & Cheese is so unerringly consistent, innovating on a very, very small footprint of texture, taste, and experience, that it’s been able to grow into the ultimate comfort food.
Mac & Cheese Consistency
It is uncomplicated, undemanding and utterly predictable. Check out the video to see a little more of my thinking and please, please share your thoughts in the comments, below.
This video originally appeared on LinkedIn
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