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The Autocorrect Factor

Here's a tip that might help with selecting a name. All other considerations being equal, don't pick the name that gets consistently mangled by Autocorrect. (I like to call that thing we all experience getting "ducked over!") A name has to be really, really good to be worth respelling it repeatedly.

The Autocorrect Factor

October 3, 2019 By Rebeca Arbona

Here’s a tip that might help with selecting a name. All other considerations being equal, don’t pick the name that gets consistently mangled by Autocorrect. (I like to call that thing we all experience getting “ducked over!”) A name has to be really, really good to be worth respelling it repeatedly.

The Autocorrect Factor

What’s more, will the people you serve be willing to mess with that nuisance? And finally, what does autocorrect change the name to? Sometimes the name you love gets auto-ducked into something unappealing or even inappropriate. Nobody wants that!

 

This video originally appeared on LinkedIn

 

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Filed Under: Authentic Brands, Brand Strategy, Naming

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