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The Two Types of Acronyms

How bad are acronyms? I still think they're a pretty awful way to make a brand name but in this #tellthetruths video, I wanted to explain how some acronyms can be marginally better than others.

The Two Types of Acronyms

June 26, 2020 By Rebeca Arbona

How bad are acronyms? I still think they’re a pretty awful way to make a brand name but in this #tellthetruths video, I wanted to explain how some acronyms can be marginally better than others.

This video originally appeared on LinkedIn

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Filed Under: Authentic Brands, Brand Differentiation, Brand Strategy

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