This week’s #tellthetruths video features one of my favorite kinds of brand name: clever, confident, and backed by a brilliant business idea. Clutch Beauty Bar sits next to Girls Auto Clinic, where women can get their cars serviced without the condescension. While you wait get a mani, pedi, or blowout next door. Genius!
This Name Is Clutch
The name hits the sweet spot—automotive pun, beauty reference, and serious entrepreneurial vision. Now that’s a power move. Know any other brands with names that snap into place this perfectly? Drop them in the comments—I always love to hear the good stuff.
This video originally appeared in LinkedIn.
If you enjoyed this video, check out:
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Simple Beats Clever A Lot of The Time
TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue, and I love telling you guys a brand story, especially when there’s clever naming involved. So this video is about a brand called Clutch, specifically Clutch Beauty Bar. And it is such a clever name when you understand it in context.
So there’s an entrepreneur named Patrice Banks in Philadelphia, and she basically didn’t know anything about cars and like many women, had the unpleasant experience of being treated like a moron and taken advantage of at the mechanic. And she decided to fix it and learn more, and she ended up becoming a mechanic. And she has… Girls Auto Clinic is her business. And in addition to offering services to women clients, she’s actually part of making sure that there’s a whole generation of women mechanics, Shecanics, coming up. So she’s got a lot of good she’s doing there. She’s an entrepreneur. She said, “Huh, what do women do while they’re getting their car serviced?” So she’s got Clutch, the beauty bar, I guess, that’s right next door to the Girls Auto Clinic, and you can get a mani, a pedi, a blowout, while you’re getting an oil change or your transmission fixed.
It’s very clever, and I wanted to share that story with you. Please share stories like this when you come across them because you know I love to elevate these sorts of entrepreneurs and always give lots of praise for cleverness. Thanks. Bye!
