Our friends and supporters know that this company used to be called Tapestry Strategy. But today marks the start of BrandTrue. It’s a new name, a new logo, a new website and a new beginning.
It’s never easy to rebrand, but that goes double when you’re a branding firm. We went through a lot of soul-searching and hand-wringing, not to mention hair-pulling and tooth-gnashing. In the end, we felt we just had to do it. There were a lot of very good reasons. Watch this video to hear about the biggest one…
