If you’re a mega popular celebrity and it’s time to make even more money by launching a product brand, you’ve come to the right place for tips on how to name your brand.
What’s A Famous Girl To Do?
Here at BrandTrue we’ve got your back, and our latest tellthetruths video details some trends we’re seeing in the way celebrities name their brands.
You’re welcome!
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey guys, Rebeca with BrandTrue. Hi! and I want to talk about an interesting shift I’ve seen in celebrity brands. So it’s always been a thing for celebrities to capitalize on their fame by endorsing products, by having a brand. I think of Elizabeth Taylor and various perfumes from when I was growing up, but it’s certainly something that’s increased recently. But at the same time, I think that they don’t simply use their names, they create brands that are associated to them, and the language and the naming to me has been interesting, so that’s what I wanted to talk about.
The first big celebrity makeup brand of this sort of modern, social media age is Kylie Cosmetics, and there’s nothing subtle about it. Kylie Jenner has Kylie Cosmetics, made her a billionaire. Great, wonderful. But take a look at, I think a little bit after, but not by much, her older sister, Kim Kardashian launched, she’s launched several brands, but launched a shapewear brand and named it SKIMS. So her name is in there. Clearly people are buying it because of her fame and because of the connection to her. And yet she’s found a cute, playful, subtle way to work it in.
After that, it was on my radar, and I noticed that when Rihanna launched her makeup brand, which people know this is her makeup brand, they don’t always know that it’s her last name, she named it Fenty. That’s her name. So, users of the brand are extremely likely to know who it’s from, but the connection being more subtle in the naming, I think it gives like, it almost elevates the products and gives them, “it’s a brand in its own right and I’m associated with it,” as opposed to “I came out with this.” I think it’s powerful.
And what made me want to do the video is the latest entry into this space I find to be so brilliant, both in the name and just in the way it’s been conceived. Beyoncé has launched a haircare brand. It’s called Cécred, spelled C-E, so like Beyoncé. So you’ve got her name, you know it’s from her, but it’s also elevating that moment of haircare in a way that’s absolutely not an overpromise. When it comes to the sorts of people that they’re appealing to, Black women with the specific needs of Black hair care, or also just people with very curly hair, they don’t wash it as often because it’s delicate, it is more ritualistic, the washing moment and the care and the products they need. And so, *angels singing* we made it Cécred. I love it! I think it’s insightful, I think it’s powerful, and it’s a great pun on her name. So let me know what you think about this whole trend. Are you seeing it? Am I crazy? Thanks. Bye!
