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What’s Your Shop Window?

What's Your Shop Window? The idea I share here is to think deeply and strategically about what your brand's shop window is, or how people find you. The video discusses this specifically in the context of selecting brand names, but the point applies more broadly, now that so many brick and mortar businesses are closed for a while. 

What's Your Shop Window?

March 20, 2020 By Rebeca Arbona

What’s Your Shop Window? Now, more than ever we need to think about this! I’ve been a little overwhelmed by all the thoughtful, caring LinkedIn posts addressing the impact of the coronavirus on people’s businesses, lives, and relationships.

What’s Your Shop Window?

In this #tellthetruths video, I share how to think deeply and strategically about what your brand’s shop window is and how people find you. The video discusses this specifically in the context of selecting brand names, but the point applies more broadly, now that so many brick and mortar businesses are closed for a while.

This video originally appeared in LinkedIn

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Filed Under: Authentic Brands, Brand Strategy, Naming

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BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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