No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
An Inspired Naming Hack
We’re feeling very inspired by the way that someone took the mundane concept of a tabletop convection oven and made it waaaay more appealing, if not actually somewhat sexy, by calling it an air fryer.
A Bright, Shiny Case Study
A Bright, Shiny Case Study. Just in time for the holidays, here’s a #tellthetruths video that talks about Christmas lights and a brand name that had room to grow!
English Is Just Weird
English Is Just Weird! Does Rebeca have cabin fever? Just a strange little thought that popped into her head and became a #tellthetruths video.
The Brand Name Story That Just Isn’t True
We’re here to debunk one of the most common stories about naming that you hear running around out here on lying, little feet. It’s the famous story of the Chevy Nova’s name and it’s FALSE!
Does This Name Suck? Yes It Does!
DOES THIS NAME SUCK: REDFIN? Have you heard of this online real estate company? It’s like Zillow in its business model and another thing it has in common with Zillow is that we think this name sucks!
What Makes A Sports Team Name Major League?
What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.
Does This Name Suck? Absolutely YES!
I don’t want to be cryptic about it. This name most definitely sucks. It sucks quite a bit. Does This Name Suck? COST PLUS The brand behind it is an incredible idea and I would love to support them in any way I can. But oh, that name! Check out this #tellthetruths video to get […]
Should Your Name Be Sizzle Or Steak?
In this #tellthetruths video Rebeca explores the difference between names that describe functional benefits and those that speak to image or emotional benefits. Either approach can lead to awesome names, and we share some fun examples.
