Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
WHAT WERE THEY THINKING: Anthem’s Name Change
This video is about Anthem’s (somewhat) recent name change. It’s not pretty!
Battle of the Brands: Flour Mills
It’s time to play our favorite game — Battle of the Brands!!! Which brand (name) is better, Bob’s Red Mill or Pearl Mlling Company (formerly known as Aunt Jemima)?
Portfolio Strategy: Paypal and Venmo
Have you ever wondered why different brands doing the same thing are sometimes owned by the same parent company? It’s all about a portfolio strategy that allows them to serve the whole market better with multiple brands.
What Makes A Brand Collaboration Work?
We seem to be living in the era of brand collaborations and at BrandTrue, sometimes we get the impression that the people behind them are thinking, “the weirder, the better.”
We’ve Become A “Yes, And” Culture
Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
Niching Down To Appeal To The Masses
There are lots of good reasons for brands to niche down to increase their appeal with a smaller, perhaps more committed group of people. what’s paradoxical is that sometimes that niching down ladders right back up again to create unique value for larger audiences.
What Are Far Future Trends?
A high-level overview of how we suss out what we think is likely to happen in the future for our clients.
Does This Name Suck? Nope!
We love the way this name sets up what the product is and we also share some interesting insights on how a very specific name, which can be super helpful in the beginning, becomes a liability when a company succeeds wildly.
