Hi, welcome. I’m Rebeca Arbona with BrandTrue. BrandTrue is a strategy-led naming firm and we believe that better names build stronger brands. And this is our little YouTube channel. Welcome To BrandTrue Please poke around and check out the content. There are a lot of videos on those topics of brand strategy and brand naming, […]
Descriptive Names
Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
Story Time
There are lots of brands out there that have interesting stories behind their brand name — but then they don’t take advantage of them. In this #tellthetruths video, you’ll catch some interesting examples and Rebeca’s take on this topic.
WHAT WERE THEY THINKING: Anthem’s Name Change
This video is about Anthem’s (somewhat) recent name change. It’s not pretty!
Battle of the Brands: Flour Mills
It’s time to play our favorite game — Battle of the Brands!!! Which brand (name) is better, Bob’s Red Mill or Pearl Mlling Company (formerly known as Aunt Jemima)?
Does This Name Suck? Yep!
Sometimes we think a name sucks, and then sometimes the word “suck” isn’t strong enough for how we’re feeling. This name really bugs the crap out of Rebeca.
Does This Name Suck? Not one bit!
How Can You Make A REALLY Showstopping brand name? By using an oxymoron in it! It’s not every day you get that chance, but we just love how this salsa brand that uses imperfect produce does just that.
Names That Get Butchered
Do people know how to pronounce your name? Some people are not so lucky. And some brands have it really bad.
Does This Name Suck? NO WAY!!!
Does the name Liquid Death suck? Spoiler alert: Rebeca loves this name!
