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Pair Data Points With People Points

We've been lucky enough to work on some really fun storytelling trainings with folks that aren't typically thought of as storytellers. These are people in functions that aren't consumer or customer-facing, like R&D or HR. Storytelling is just as powerful for them to communicate more effectively, but it's also less familiar for them.

Pair Data Points With People Points

September 5, 2019 By Rebeca Arbona

We’ve been lucky enough to work on some really fun storytelling trainings with folks that aren’t typically thought of as storytellers. These are people in functions that aren’t consumer or customer-facing, like R&D or HR. Storytelling is just as powerful for them to communicate more effectively, but it’s also less familiar for them.

Pair Data Points With People Points

One of the things that’s a little bit of a struggle is that they have a strong need to communicate data points, but those alone can become boring lists. As a result, one of the first things we teach them is to pair every data point with a people point to help it come alive. Check out the video to see a bit more about what I mean.

 

This video originally appeared on LinkedIn

 

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Filed Under: Brand Differentiation, Brand Story, Uncategorized

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