A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS!
Return To Sender
Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey, guys, it’s Rebeca with BrandTrue. And today, I want to talk about a recent brand name change that I thought was really interesting, a company called goTRG, which, they’ve changed their name. What they do is that they help big retailers process returns. Which you’ve probably seen just how much money this costs, and it’s very time-consuming.
And so to outsource to a firm that knows how to practice that is great. But goTRG is a name that doesn’t help with that in the least. So, their new name *chef’s kiss* is ReturnPro. They are professionals that will help you manage your returns. It’s not sexy, it’s not particularly poetic, but it’s getting the job done. It’s a great name change, and I think it was a really, really smart move. Let me know what you think. Thanks. Bye!
