BrandTrue

Brand Strategy | Differentiation | Naming

The Power of Your Name's Descriptor

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How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.

The Power of Your Name’s Descriptor

Check out this tellthetruths video to see a little more about what I mean, and to hear an example that we recently named! 

This video originally appeared in LinkedIn
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