Great storytelling is such a central part of tapping into a brand’s core truths so it can stand apart from its competition. In this video, I share one of the easiest things you can do to make your brand’s story really resonate which is I holding out for a hero!
Holding Out For A Hero
In other words, make sure the hero of your story is THE PEOPLE YOU SERVE, not your brand. Check out the video for more details and two example brands (Apple and sweetgreen) where the hero of the brand is the consumer and their journey.
This video first appeared on LinkedIn
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