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Political Candidates & Brand Authenticity

Believe it or not, we're going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn't about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.

November 6, 2019 By Rebeca Arbona

Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.

Political Candidates & Brand Authenticity

Check out the video to see where I’m going with this theory I have, maybe see if we can use it to predict who will surge forward.

This video originally appeared on LinkedIn

 

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Filed Under: Authentic Brands, Brand Differentiation, Brand Relevance, Brand Strategy

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