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Authentic Brands

Does This Name Suck: DURAMAX

October 3, 2023 By Rebeca Arbona

Does This Name Suck: No Way!

Does the name DURAMAX suck? No, it does not! BUT, Rebeca failed to mention in this #tellthetruths video that there is a little question about this name’s uniqueness in the category.

Filed Under: Authentic Brands, Brand Story, Naming

Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop

September 19, 2023 By Rebeca Arbona

Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop

You guys love these battle videos! This time we’re pitting Patagonia and North Face against each other — but it’s not a head-to-head match-up. We’re teeing up two of their sub-brands.

Filed Under: Authentic Brands, Brand Story, Naming

Don't Embarrass Yourself!

September 12, 2023 By Rebeca Arbona

Don’t Embarrass Yourself!

Let’s review some brand names that are often mispronounced. This time we’re focusing on brand names that are in foreign languages and how to navigate the “asshole line” when pronouncing them.

Filed Under: Authentic Brands, Brand Story, Naming

Does This Name Suck? SPRITE

September 6, 2023 By Rebeca Arbona

Does This Name Suck? I Like It!

Does the name Sprite suck? You’ll have to watch this #tellthetruths video to see what Rebeca decides after her TRUE name analysis.

Filed Under: Authentic Brands, Brand Story, Naming

All About Hate Mail

August 29, 2023 By Rebeca Arbona

All About Hate Mail

We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!

Filed Under: Authentic Brands, Brand Strategy, Business Strategy, Uncategorized

Let's Talk About Naughty Brand Names Again!

August 22, 2023 By Rebeca Arbona

Let’s Talk About Naughty Brand Names Again!

It was a very popular topic for us before, and there are more naughty, crass, provocative names out there that we want to share.

Filed Under: Authentic Brands, Brand Story, Naming

Does This Name Suck? GORILLA GLUE

August 8, 2023 By Rebeca Arbona

Does This Name Suck? Heck No! We LOVE It!

DOES THIS NAME SUCK? GORILLA GLUE Spoiler alert: NO! It does not. We love, love, love the name of this local brand. Watch this #tellthetruths video to see why it works so hard as a name.

Filed Under: Authentic Brands, Brand Story, Naming

Piling Onto A Dumpster Fire Of Outrage

July 27, 2023 By Rebeca Arbona

Piling Onto A Dumpster Fire Of Outrage

Rebranding Twitter as a new brand named X. When I first heard about it I actually stopped for a split second to ask myself if it was April Fool’s Day.

Filed Under: Authentic Brands, Brand Story, Naming

Battle of the Brands: DOVE ZERO vs. NATIVE

July 25, 2023 By Rebeca Arbona

Battle of the Brands: DOVE ZERO vs. NATIVE

Which of these two brands is the better proposition for the natural deodorant consumer?

Filed Under: Authentic Brands, Brand Story, Brand Strategy, Naming

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BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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