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Brand Story

Does This Name Suck? Two Blind Brothers

April 30, 2021 By Rebeca Arbona

Does This Name Suck? Nope

What do you guys think about the name Two Blind Brothers? Does it suck? Check out our latest #tellthetruths video to see Rebeca’s take on it.

Filed Under: Authentic Brands, Brand Story, Naming

Nice Ink!

April 29, 2021 By Rebeca Arbona

Nice Ink!

What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.

Filed Under: Authentic Brands, Brand Relevance, Brand Story

People love to hate!

April 23, 2021 By Rebeca Arbona

People love to hate!

Please help! Are there any brand names you love to hate?

Filed Under: Authentic Brands, Brand Story, Naming

Does This Name Suck? INCOGMEATO

April 22, 2021 By Rebeca Arbona

Does This Name Suck? Absolutely

Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks.

Filed Under: Authentic Brands, Brand Story, Naming

#brandgoals

April 16, 2021 By Rebeca Arbona

#brandgoals

How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).

Filed Under: Authentic Brands, Brand Relevance, Brand Story

Does This Name Suck? TEN THOUSAND VILLAGES

April 9, 2021 By Rebeca Arbona

Does This Name Suck? No!

Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)

Filed Under: Authentic Brands, Brand Story, Naming

What's There To Eat Around Here?

April 8, 2021 By Rebeca Arbona

What’s There To Eat Around Here?

What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!

Filed Under: Authentic Brands, Brand Relevance, Brand Story

Changing Racist Brand Names

April 2, 2021 By Rebeca Arbona

Changing Racist Brand Names

Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.

Filed Under: Authentic Brands, Brand Story, Naming

Atlanta Hammers

February 12, 2021 By Rebeca Arbona

Atlanta Hammers

While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.

Filed Under: Authentic Brands, Brand Story, Naming

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Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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