BrandTrue

Brand Strategy | Differentiation | Naming

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Battle of the Brands: For Your Dinner

When it comes to snagging a table, not all reservation apps are created equal. Some names whet your appetite, some are just meh, and others leave a bad taste.

OpenTable – A name as solid as a confirmed reservation.
Resy – Decent, but not exactly a five-star choice.
Tock – Hard pass. It sucks!

Watch this #tellthetruths video as Rebeca serves up her take on all three. And if you notice her calling Resy “Rez” in the video… consider it a special of the day—luckily, the subtitles and logos get it right! Which name has you hungry for more? Let us know in the comments!

#brandtrue #naming #brandnaming #captioned

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Does This Name Suck? Clean Eatz

Spoiler alert: We think it does! Check out our latest #TellTheTruths video and see whether you agree. Sure, Rebeca loves eating clean, but when people think of “clean eating,” they’re not exactly picturing indulgence. A name that skips appetite appeal altogether leaves a bad taste in our mouths. What do you think—does Clean Eatz whet your appetite, or leave you craving something more delicious?

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Look What You Made Me Do!

We really are all just terrible people. Check out this #tellthetruths video to find out what happened to our engagement numbers when we started posting bad, negative, critical content. We’re not proud, but at least we’re all together!

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Return To Sender

A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!) 

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Threading The Needle

How do you name a snack food that’s both healthy and indulgent? It’s a tricky balancing act, much like threading a needle.

In our latest #tellthetruths video, we spotlight a brand name that we think hits the sweet spot. Check it out, then let us know your thoughts—did they pull it off?

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RIP To A Gloomy Name

In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.

We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!

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Battle of the Brands: Adult Cereals

Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.

Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?

Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!