We really are all just terrible people. Check out this #tellthetruths video to find out what happened to our engagement numbers when we started posting bad, negative, critical content. We’re not proud, but at least we’re all together!
The Political Power of Naming: Who Controls the Words, Controls the World
A stroll through the New York Times archive on naming usually turns up little more than the latest sports teams naming disaster or the demise of a beloved brand name. But today? I stumbled into a flood of articles, each a reminder that naming isn’t just an exercise in creativity. It’s an act of power!
How To Make Better Brand Names
It’s all about communicating something relevant! Check out our latest #tellthetruths video for some tips and examples of what we mean when we say that you should use a differentiating element of meaning as your brand name’s backbone.
Return To Sender
A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
Threading The Needle
How do you name a snack food that’s both healthy and indulgent? It’s a tricky balancing act, much like threading a needle.
In our latest #tellthetruths video, we spotlight a brand name that we think hits the sweet spot. Check it out, then let us know your thoughts—did they pull it off?
RIP To A Gloomy Name
In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.
We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!
Battle of the Brands: Adult Cereals
Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.
Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?
Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!
Call Me By My Name: Google
You guys have been really getting into the backstories of well-known brand names, and today we tackle Google’s history. Check out this #tellthetruths video, and please share if you know of any great brand stories we should cover in the future.
Pull The Plug On This Name!!
No, not really. we wish the brand every success. But wow, we are NOT electrified by their choice of name (or logo)!
Check out this #tellthetruths video for details, then let us know what you think.
#brandtrue #naming #brandnaming #captioned
