Don’t ask my opinion unless you want my opinion. It’s true in life, it’s true within families, and we’re here to tell you that it’s true for brands, as well.
Doggy Parton: Yet Another Reason We Love Dolly
People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Does This Name Suck? NO!
If you don’t like this brand name put up yer dukes, because them’s fighting words! We love this clever and transparent name that works on a couple of different levels.
Does This Name Suck? Not At All!
When a name is hard to pronounce – or hard to know what the proper pronunication is, that’s usually the absolute kiss of death. Yet this is the second brand that falls into that category where we think it works to their advantave.
Wotsits
BrandTrue Tackles Our First British Brand Name: Wotsits . Do we love the name of this snack food? Is it suspiciously addictive? Yes and yes!
Trust In Patagonia
The thing that makes Patagonia’s recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.
How To Make Your Brand Names More Memorable
BrandTrue’s Don’t Miss, Killer Tip! Seriously, this could be one of the best tips we’ve ever shared! How To Make Your Brand Names More Memorable
Can We Save a Word That Sucks?
Should Someone Rehabilitate These “Micro Negative” Words and Turn Them Into Powerful Brand Names? As we often talk about here, sometimes words with a little pinch of negativity turn out to be truly awesome brand names.
Podcasts Are The New Social Clubs
How Have Podcasts Become This Era’s New Version of The Social Club? Check out our latest #tellthetruths video to hear Rebeca’s take on how podcasts have replaced bowling alleys and their like as places of community, belonging and identity.
