Battle Of The Brands: This is a fun one, pitting two used car brands against one another. What’s your pick in this cage match? Check out this #tellthetruths video to see what we picked, and why.
Does This Name Suck: Sit Still
First of all, what do you think the brand name “Sit Still” might be referring to? Pretty confusing, right? And then how does that phrase make you feel? Yeah, you probably know where this #tellthetruths video is headed. Check it out to hear more, then please weigh in with your reaction
True Is A Target
The truth never changes, and that’s how we like it. In this #tellthetruths video we’re talking about how we use the T-R-U-E framework to evaluate names, and you’ll seldom find one that checks all 4 boxes. Check it out to learn more!
Where Are All The Boy Scouts?
The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
When Mixed Messages Are A Good Thing
We usually treat mixed messages as a poor way of communicating. But brand names that contain a pinch of negativity, or even an idea opposite the one you’d expect, have been very popular for some time now. Why is that? Why do they work? Check out this #tellthetruths video to hear Rebeca’s unscientific (yet somehow also scientific) pet hypothesis on how this works. Then weigh in with your own theory!
Does This Name Suck? YUP!
Spoiler alert: yeah, it kinda does. Check out this #tellthetruths video to learn why Rebeca says so and hear her say the word “kludgey” like it’s no big deal.
Does This Name Suck: LOVESAC
This is my favorite type of DTNS video: when the answer isn’t completely clear-cut. (Maybe that’s why I sing in this one!). Initially, I was convinced that this furniture brand’s name sucked. Since then, I’ve learned more about the brand’s heritage that makes the analysis a bit more complex. Check out this #tellthetruths video and then weigh in with your own take.
TRUEST Model
In addition to the four questions we ask about names in our #BrandTrue TRUE model, there are two more that are very powerful. Check out this #tellthetruths video to see what else we think could be helpful to assess different brand name options for the one that best fits your needs.
What’s A Brand Name FOR??
Names are confusing. How to choose the right one? The tool that directs our efforts is strategy, but what do we mean by that? Really, it’s just as simple as laying out what a brand name is FOR. What job does it need to do? Once we nail that down it helps us assess different options to see which are strongest. Check out this #tellthetruths video and then let us know what you think.
