Are all the good names taken? Sometimes it seems that way. There are almost TWO BILLION websites out there, and each one has a name of some kind, of course. But no, there’s still lots of room to come up with a great name for your brand, company or product.
How Brands And People Can Be More Charismatic
Here’s a tip for more charismatic communications — either personally or in the voice of your brand! Using storytelling and colorful language makes you more engaging and draws people to you. Perhaps the larger point is that everything I’ve ever seen that’s true of personal communications has also been true about brand communications, and I believe this one is no different.
The Autocorrect Factor
Here’s a tip that might help with selecting a name. All other considerations being equal, don’t pick the name that gets consistently mangled by Autocorrect. (I like to call that thing we all experience getting “ducked over!”) A name has to be really, really good to be worth respelling it repeatedly.
Farmer’s Markets Are Branded Experiences
Are farmer’s markets branded experiences? Yes, I think so! Check out this video to see why I say that. HINT: It’s because I define brands as “a relationship that creates an expectation and a feeling.”
Strategy Session Tip
Here’s another strategy session tip that might help you out the next time you need to facilitate a meeting of this kind. Of course, we always want to make people feel as comfortable as possible. But there’s some discomfort that’s actually a good idea in this kind of setting.
Brand Courage: Nike & CVS Truths
Is it always a good idea for a brand to show courage and walk its talk? I’ve spoken a lot in the past on the need for brand courage, and how that can be a really powerful business strategy to clearly position and differentiate brands. Today I share a video with my thoughts on two striking examples of brand courage: Nike & CVS.
Great Brand Names Are Visual
When a brand name is something you can visualize, you’re much more likely to remember it. Even better, visual content within a name can help cement the meaning of the concept you’re offering.
Niching Down Helps Your Business Stand Out
This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
Don’t Abdicate The Storyline
If you’re in charge of a brand, then please make sure you’re also taking charge of how its story shows up in the world! Don’t abdicate the storyline. Don’t give your brand’s power away!
